BIO: Dean joined Sight & Sound Theatres in 2011 as the Manager of Creative Services. Today, he serves as Brand Director where he collaboratively leads Sight & Sound’s global brand strategy, helping to bring alignment to all facets and extensions of the brand through business development, marketing, sales, advertising, public relations, corporate communication and retail strategy.
SUMMARY: Bringing a Brand to Life – Sight & Sound Theatres® may be known today as the place where the Bible comes to life, but this wasn’t always the case. What started as a family owned business in 1976 has grown into a family entertainment brand. In this session, Sight & Sound Theatres Brand Director, Dean Sell, gave an all-access pass to Sight & Sound’s unique approach to devel-oping their brand strategy. Taking us from past to future, we gained an exclu-sive behind-the-scenes look at Sight & Sound’s process for discovering their unique identity, establishing company-wide brand management tools, and the upcoming challenge of staying true to who they are as they embark on their next chapter of mission expansion—bringing the Bible to life beyond the stage.